CLIENT CASE STUDY | SUMMER SORIEE
Case Study for Solopreneur, photographer in Southern Indiana servicing clients for boudoir and headshots.
It is always a pleasure working with a fellow creative. This event was executed with the client after we figured out what they wanted to achieve. Not every event has to be a big to make a big impact on your bottom line. We focused on creating an on brand event that can be replicated for years to come.
Client Profile: Solopreneur, photographer in Southern Indiana servicing clients for boudoir and headshots.
CHALLENGE: Need to engage former boudoir clients outside of sessions and attract new clients.
SOLUTION: Creating an on brand event to welcoming more of the market to experience the new space and the overall brand experience.
PROCESS: Creating a budget, reaching out to local partners, creating an email drip and materials for social media marketing over the course of 6 weeks.
RESULT: Peaches + Cream Soirée
Hosted 25 women
Engaged local community and utilized other local businesses Board + YOU, Blossoming Brown Skin, Greenish Skin Care
Increased brand awareness
Day of event 1 booked client resulting in over 1k of boosted revenue. Went on to book 2 other clients from the event.
Louisville Love | Meagan Jordan Photography
In the process of discovering my favorite Kentucky city I have truly found some gems in the people & places.
As many of you know I've spent a fair amount of time in Louisville this year. Some of you may have even thought I was leaving you high and dry and packing my bags for Kentucky. While I have had some great adventures and hope to continue to do so in Louisville, Evansville is still my home.
In the process of discovering my favorite city in Kentucky, I have truly found some gems. Some of my favorites are places like Forage, where I gave my first Kentucky skin care class and is my total Pintrest dream come true. I also frequent places like 21c, Mr. Lee's and Lola above Butchertown Grocery. The people are equally amazing. Like Brooke Meadows, who I met on a shoot for Kentucky Bride is my Kentucky twin beauty soul mate. Monroe is...just freaking beautiful man, (literally a model) who I met dining at 8up Eatery which has one of the sickest views of the city. The superstar photographer, Meagan Jordan, I actually met at one of my most memorable weddings to date, The Biggs, featured in Love IT! EVV. We've caught up for drinks, food and laughs almost every time I've been in her neck of the woods. This woman is the sweetest. I mean seriously even her voice is the sweetest thing you'll hear all day!
I was thrilled when she was available to snap some pics. A quick flip through her portfolio will show that she has a range of diverse people, which is SO IMPORTANT to me. I see such a lack of diversity in the creative field and I am thrilled to know that's of importance even to new people that I meet. We decided to get some headshots ( be on the look out for another post) for myself and Monroe's portfolios and then we had some fun. Meagan spent some time playing with light and a prism and also sharpened her already amazing skill of capturing couples.
So NOW for the reason this is on The Beauty Room blog is for my bride babes! I wanted to drop a few tips for your engagement session as that's exactly how our lovely couple shots came out.
TIPS FROM KANA
Coordinate...but wear your favorite things. I know most people go out and buy new attire for photo sessions, but I think there is something so much more fluid and relaxed in how you move your body in familiar clothes. Plus it will make the photos even more special. I wore my favorite yellow tassel earrings & my go- to off the shoulder shirt.
Spend some chill time beforehand. Couples can be sooo go go go all the time and never really get to sit down and enjoy each other. I got to spend some quality time exploring Evansville with Monroe a few days before this shoot. I think it really shows in the photos how comfortable we were with each other.
Try to just have an experience. It's hard to do with a camera in your face, but the right photographer will definitely make it feel like it's just you two...but with professional suggestions.
TIPS FROM MONROE
Music
Food
Comfortable Space
(Guys are simple)
I've worked with quite a few photographers and I must say studio work isn't knocked out of the park by everyone. Known for capturing candid + organic moments Meagan hit it out of the stratosphere. This is a great representation of the work she can do for you and your bae.
Now enjoy these lovely, romantic pictures. They totally take me down memory lane.
You can check out additional work at ::
WEBSITE :: meaganjordanphotgraphy.com
INSTA :: @meaganjordan_photo